Optimize Craigslist Ads on Google Local Search in 5 Steps

Craigslist ad posting has become an effective traffic generation method in Internet marketing. Ranked one of the top 20 websites in the USA, Craigslist (CL) has over 50 million visitors per month with more than 20 billion page views per month. Here, I am not going to guide how to post a successful Craigslist ad, but how to optimize Craigslist ads on Google Local Search. This would not only drive traffic from Craigslist, but also traffic from Google Local Search.

There are a couple of factors that decideĀ  local classified adsĀ  whether your ads work on Craigslist. Besides posting ads during the reasonable time in the day, optmizing CL ads on Google Local Search is another good job that you should do to improve the effectiveness to the classified ads. Let’s go through five (5) basic steps to enhance the ad exposure:

In let’s enter and log in the CL of the city where you want the ads to be seen. It is necessary to select the right cities for the ads, as it will bring the targeted visitors/clients to the ads. The targeted visitors/clients will just go to the CL in the city or in the neighbourhood where they stay or they want the services from; otherwise they waste time.

Then we move to . It is important to select the best fit section to have the ads posted in. If your ads about “logo and graphics design, website layout design or business cards design services”, the Creative sub-section in the Services Section should be chosen for the posts. It has been experienced that the conversion rate to your ads, if posted in the correct location and section, would always be much better.

Designing the good ad content to appeal visitors/clients and inserting the content into the CL ad text editor is of the game. This step is a prominently important point to tell in this thread, as the ad content optimization plays the great role in making CL ads seen on the Google Local Search. With a list of relevant keywords and city/state names with zip codes available on hand, we add them into the ad content for the posting. These keywords and city names with zip codes should be placed far below on the ad footer or somewhere that the main ad content is not neglected. That Craigslist allows html ad content to let us design the ad content at our will. We should change font and colour to these text to become junior against the main ad content. Also, it is very good for the relevant keywords to be optimized in each paragraph of the ad. Good look and consistence of the ad would help rank top on the Google Local Search result pages.

Prior to checking if the ad is top ranked on Google Local Search first page, we should check if the posted ad is live or ghosted on Craigslist first. In case the posted ad turns ghosted after posted, this optimization task is eventually in vain. There are 2 basic ways to search if the posted ad is live or not. The first one is to search with CL search tool by using the code and selecting section where the ad is posted from the CL homepage of the related city. And the second way is to go to the relevant city CL and the posted section to check if the ad is found or not. If the post is there, surely you will also find it on Google Local Search.

Finally, let’s go to and check if the ad is found on the Google Local Search. You can put a search term that includes the relevant keywords, city and zip code that you used in the ad content. You will find the result. Let’s see the samples and result that we have made from scratch for your reference. All has been optimized properly at our will.

In brief, although Craigslist just remains our ads for just 7 days or so, it is worth optimizing CL ads to be seen on the Google Local Search. The targeted visitors/clients from Craigslist are great; and you can absolutely make the source much bigger by optimizing the ads on Google Local Search. It is a sort of “killing two birds with one stone” with my 5 basic steps for CL ads optimizing.

Craigslist ad posting has become an effective traffic generation method in Internet marketing. Ranked one of the top 20 websites in the USA, Craigslist (CL) has over 50 million visitors per month with more than 20 billion page views per month. Here, I am not going to guide how to post a successful Craigslist ad,…

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