Effective Link Building Techniques for Improved Search engine optimization

Elfa Homework Station Reveal -We all understand that search engines determine the authority of our sites (and their rankings) based in large part on the links from other sites pointing toward them 링크모음. Links are properly recognized as the chief currency of search engine optimization and anyone interested in ranking well in search results will make link building a priority. The fact that links are so important to ranking determinations has led many webmasters to focus on developing a large quantity of links for their sites. The underlying logic has some prima facie appeal. If Google values links as evidence of authority, numerous links should send a message that a variety of other people consider it worthwhile.

If one looks at these quantity-based approaches carefully, it becomes evident that they aren’t particularly helpful, however. While the number of links is undoubtedly a consideration in the search engines’ ranking algorithms, it clearly takes a backseat to link quality. A single link from a highly-respected site will carry far more impact than a larger collection of links from a variety of little-known sites. One will get far greater value from a link created by one major thought leader than he or she might from hundreds of lightweight, inconsequential links.

That isn’t an accident. The idea of valuing links as “votes of confidence” doesn’t assume that all votes count the same! Google is running a search engine, not a democracy. They have never intimated that they would treat links equally and there’s never been any evidence to suggest that they have. It goes beyond giving the well-respected sites disproportionate authority, though. It is relatively easy for anyone to generate a massive collection of self-serving backlinks by using free web properties, web 2. 0 outposts and social media opportunities. The search engines want to reward site quality, not the amount of effort a webmaster expends in spawning low-grade links on his or her own.

The limited value of “throwaway” or “instant” links should encourage serious webmasters to develop strategies based on inbound link quality instead of on sheer mass. Unfortunately, that doesn’t always happen. There are still many site owners who are hoping to win the battle for top rankings by spitting out link after link without much regard for its real authority. The quantity approach can produce results, especially when one is dealing with low-competition longtail keywords. However, it is of virtually no value for more profitable search queries and its likely long-term value is virtually nil. The search engines are wise to the game and will continue to devalue lightweight links. Article marketing has been around for many years as an important method of link building to improve search engine optimization. By writing quality articles and distributing them to websites such as EzineArticles. com or GoArticles. com you can help to improve your rankings and get better search engine placement. Ensure that these articles are keyword optimized for best results.

Social content sharing combines the power of social media marketing with article marketing and is also an excellent way to get links to your website and high search engine rankings both for your content pages as well as your website. In order to get the best results from these pages you will also want to write good quality, keyword optimized content but also include ways for visitors to interact with the content and with each other such as a comments wall, polls, etc. The two main social content sharing websites are HubPages. com and Squidoo. com.

Social bookmarking is another type of social media marketing tool which enables users to share their favourite websites on an online profile that others can see. When a website is ‘liked’ on one of these bookmarking websites it gets a link there and this can be picked up by the search engines. In addition to this more people can find you through the bookmarking website. Social content websites generally allow you to share your page on websites like Digg, Delicious and Stumbleupon – be sure to do this.

Commenting on blogs and forums can also be useful when it comes to building quality links to your website. It is important though that you are selective with which blogs and forums you comment on. Some forums do not allow you to share your website address on their forum and so obviously are not good for promotional purposes. The best blogs and forums have high page rank themselves, good quality comments and posts and are not just a collection of people sharing their links. Also ensure that these blogs and forums allow search engines to follow their links.

There are many ways of building quality links to your website but be sure that you avoid link farms (websites which just contain collections of links, also known as free for all links pages) and be aware that websites which have a ‘no follow’ policy for search engines will also not benefit your search engine rankings no matter how many times you comment on it. Try to focus on article marketing and social media marketing for best results.

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